Karima Yadi is the Global Marketing Lead for the Autoinjector Platform at BD Medical – Pharmaceutical Systems. She provides commercial leadership to BD delivery system platforms and defines, develops and launches patient-centred injection solutions in collaboration with cross-functional, commercial and regional teams. Prior to joining BD, Ms Yadi held various roles of increasing responsibility within Pfizer in Marketing and Business Development, and at Zoetis in Regional Marketing in their Companion Animal Business Unit. She has extensive experience in product launches and product lifecycle management, from the development phase to the commercialisation phase. Ms Yadi has a BSc (Hons) in Management Science from the University of Warwick Business School (Coventry, UK) and an MSc in International Business Management from London South Bank University (UK).