Sylvia Kaiser-Kershaw is a Global Senior Principal Marketing Manager in the Connectivity & Security business line at NXP Semiconductors. She is in charge of product marketing for NFC tags as well as healthcare market segment development. As part of her role, she helps develop smart solutions to optimise processes, simplify medication application and enhance patient safety. Ms Kaiser-Kershaw has over 20 years of experience in strategic and operational marketing, working across a variety of industries, including personal care, healthcare and insurances. She is based in Austria.