About

Sylvia Kaiser-Kershaw is a Global Senior Principal Marketing Manager in the Connectivity & Security business line at NXP Semiconductors. She is in charge of product marketing for NFC tags as well as healthcare market segment development. As part of her role, she helps develop smart solutions to optimise processes, simplify medication application and enhance patient safety. Ms Kaiser-Kershaw has over 20 years of experience in strategic and operational marketing, working across a variety of industries, including personal care, healthcare and insurances. She is based in Austria.

Contributions

CONNECTIVITY

EMPOWERING PATIENTS FOR SELF-CARE WITH NFC CONNECTIVITY

Sylvia Kaiser-Kershaw looks at how near-field communication technology can be used to add connectivity to medical devices, empowering patients to self-administer medication.

More contributions

EXPERT VIEW

HOW RECENT NFC ADVANCES ENABLE ANTI-COUNTERFEIT DRUG CONTAINMENT & SUPPORT ADHERENCE

Sylvia Kaiser-Kershaw discusses how recent near-field communication tagging advancements can enable pharmaceutical companies to protect the authenticity and integrity of their products, while also making it easier for healthcare professionals and patients to use medications more effectively through intelligent drug delivery systems.