Miranda Newbery is a creative human factors and user research consultant with over 10 years’ product development experience. She firmly believes in putting the user at the heart of the design process and combines her expertise in medical devices, human factors regulations, design and user research to creatively identify unmet needs. Ms Newbery has a wealth of experience in combination drug delivery devices. She originally studied Mechanical Engineering at Cambridge University (UK) and Industrial Design at the Royal College of Art (London, UK). She is a chartered ergonomist with the CIEHF and founded Inspired Usability in 2016.