Rob Davidson is CURE’s Chairman and Chief Executive Officer. Prior to his role at CURE Pharmaceutical, Mr Davidson served as President and Chief Executive Officer of InnoZen Inc, Chief Executive Officer of Gel Tech LLC, Chief Executive Officer of Bio Delivery Technologies Inc, and has served on multiple corporate boards. Mr Davidson has been responsible for the development of several drug delivery technologies and commercial brand extensions. He has a Masters Certificate in Applied Project Management from Villanova University, Masters of Public Health from American Military University, Virginia and a Masters in Health and Wellness from Liberty University, Virginia. Davidson also completed his postgraduate studies at the University of Cambridge (UK) with letter of commendation.