Andrew Tubb, PhD, is Director, Connected Health, at Phillips-Medisize. His main focus is developing innovative connected health strategies and solutions for customers, to improve patient outcomes and strengthen competitiveness. Dr Tubb’s background prior to Phillips-Medisize includes 13 years in global marketing with Sanofi and seven years consulting in pharma and medical technology. He is particularly interested in integrated care products and services that bring together medication, drug delivery technology, connectivity, services and behaviour change.