Tom Lawrie-Fussey was Head of Digital Health at Cambridge Design Partnership until 2019, and has more than 15 years’ product development experience and is a Chartered Engineer with a master’s degree. He has been trusted by a myriad of well-known brands during his career, spanning automotive, industrial, FMCG, consumer healthcare and drug delivery.
Advising on connectivity and digital services, Mr Lawrie-Fussey led the development of a number of digital toolkits to help clients to de-risk their digital innovation. One of these, the instrumented user-insights service “diialog™” has grown to serve multiple markets, with various ongoing client projects helping to steer and inform product development investment.
Tom Lawrie-Fussey and Lucy Sheldon introduce “Wizard of Oz” testing, named after the classic novel and film, whereby experimenters can field test concepts at a very early stage by giving the illusion of a finished product, saving potential costly and time-consuming changes further along the development process.