Tony Bedford is Director, Front-End Innovation at Phillips-Medisize and has been involved in the design and development of medical devices for 25 years. With a background in product design, his broad experience covers everything from innovation and market strategy to clinical research and product launch, with a focus on understanding market, stakeholder and user needs. Prior to joining Phillips-Medisize, Mr Bedford held project management and business development roles in the consulting industry, working on a wide range of device programmes. He has specialised in drug delivery devices for a number of years.

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